A Conversation with the Director of PR and Marketing

 

Is it true that, if they find you they will come?

 

Our brand has been carefully chosen and designed for success. Our messages are smart messages and they are the key. Going back to your question here is the fun part. Nobody knows with certainty which project incubator portion will succeed, it requires a numbers game of investing in many prospects. For us, it will be a variety of ways via trade shows, shops, or online, etc.

Creating superstores campaigns and seeing what hits the natured the winners along look for. Is it about telling a good story with careful Marketing?

 

We need to be confident in our opinions and remind ourselves of our responsibilities. Look at a piece of news directed to its right market target can go viral, but with careful nurturing over the new cycle and awareness of traditional news outlets; chatrooms, and promoting ideas.  A story can reach a much larger audience and help a smart organization reach its goal.

 

Corporate communicators of large companies often distance themselves from the reality of what happens in chat rooms, blogs, YouTube, etc. but what’s worse is when they try to control the messages in ways that the marketplace sees as authentic.

So what about your plans for a marketing PR approach for this company?

 

In my early years, I was told to be very effective in this business, call marketing or PR, you have to think along the line of a venture capitalist in a startup company, or the likes of studio created films. A typical venture capitalist has a formula that most ventures will fail, a few might do okay, one out of ten or twenty will take off and become a large enterprise, that will pay back investors many times.

 

Therefore, with the investment record company and film studios, we can say that they follow the same principle. Expect that most of their projects that have green light have higher sales, but the one that hits the most is the one that will pay the cost of a group of companies without success. 

 

In our business, have others tell your stories for you; this is one of the most exciting and powerful ways to reach our audience.  It is not easy being honest with the power to do so, but with careful preparation, it has the potential to create interest.   I believe that every organization has the power to become famous.

 

In our earlier magazine, your co-founder was quoted by compering quantum mechanics and your brand projects as one, do you agree?

 

In quantum physics or mechanics, describe an experience, in term not simply of a single possible chain of events, leading to a single result, but rather of the probability of events. This in a way is our approach.  We have to look at all our brands coming together as interdependent of each other. Someone can see these in our work all over our company, and around us.

 

A seed, for example, carries with itself a potential for growth, but can only realize its potential when becoming a tree, a bush, and under certain conditions. The seed has to be planted, watered and needs to receive the proper light to grow. That even under the right condition, whatever grows depends on what kind of seed planted. An apple seed will not grow into an orange tree, not even an orange tree becomes a tree that sprouts apple. So even with a seed, the principle of interdependence applies.  In that same idea, our approach to our brands is based on prior courses or conditions.  Our success will be based on numerous courses and conditions, and if any point of time these courses or conditions are changed or removed, a different phenomenon will arise.